Privacy Policy

This Privacy Policy explains how TheAdFather ("we", "us"), a performance marketing and advertising agency operated by [To be confirmed: legal entity name], collects, uses and protects personal information when you use this website.

1. Who we are

Data controller: [To be confirmed: legal entity name]
Registered address: [To be confirmed: business address]
Country: [To be confirmed: country of registration]
Contact email: [To be confirmed: privacy contact email]

2. Information we collect

We only collect information you choose to submit, and limited technical data:

• Book a Call form: business type, business name, website or social profile, country, goals, advertising platforms, monthly ad spend range, services of interest, full name, business email, phone/WhatsApp number, preferred contact method and any notes.
• Contact form: name, email, optional phone number and your message.
• Technical data: IP address and basic request information processed by our hosting provider for security and abuse prevention.
• Analytics and advertising cookies: only if enabled and only after you accept them (see section 5).

3. How we use your information

• To review your request and contact you about our advertising services.
• To prepare for and conduct calls or meetings you request.
• To respond to messages and questions.
• To measure and improve website performance (with consent where required).
• To protect the website against spam and abuse.

We do not sell your personal information.

4. Legal bases

Where data protection laws such as the GDPR or UK GDPR apply, we process your information on the basis of steps taken at your request before entering into a contract, our legitimate interests in responding to business enquiries, and your consent for analytics and advertising cookies.

5. Cookies, analytics and advertising pixels

This website may use Google Analytics, Google Tag Manager, the Meta Pixel and the TikTok Pixel to measure traffic and advertising performance. These tools are only loaded after you accept cookies in the cookie banner. You can withdraw consent at any time by clearing this site's data in your browser.

6. Service providers

We use trusted providers to host this website and to receive form submissions (for example hosting, email delivery, messaging, spreadsheet or CRM tools). They process data on our behalf and only as needed to provide their services. Current providers: [To be confirmed: list providers, e.g. Vercel, email/CRM tools]

7. International transfers

Our providers may process data in countries other than your own. Where required, we rely on appropriate safeguards such as standard contractual clauses.

8. Retention

We keep enquiry information for as long as needed to respond and manage any business relationship, and then delete or anonymize it. [To be confirmed: retention period]

9. Your rights

Depending on where you live, you may have the right to access, correct, delete or restrict the use of your personal information, to object to processing, to data portability, and to withdraw consent. To make a request, contact us at [To be confirmed: privacy contact email]. You may also complain to your local data protection authority.

10. Security

We use reasonable technical and organizational measures to protect your information, including encrypted connections (HTTPS). No method of transmission is fully secure.

11. Children

This website is intended for businesses and is not directed to children under 16.

12. Changes

We may update this policy. The "Last updated" date shows the latest version. See also our Terms & Conditions.